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POCARI SWEAT will take off for the lunar surface. Since its launch in 1980, the history of POCARI SWEAT has advanced alongside people’s challenges toward the future. When you work hard, you sweat, lose ions(electrolytes), and get thirsty. As a beverage developed to quickly replenish lost fluids, POCARI SWEAT has continued to stand by people pushing to move ahead.
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Since its launch in 1980, POCARI SWEAT has never changed its ingredients—not even once. Why? Because it was created after extensive research into people’s thirst. As long as human bodies don’t change, POCARI SWEAT won’t change either. No matter the time or place, POCARI SWEAT will always quickly replenish fluids to thirsty bodies. When the day comes when people live in space, we want to be alongside them. That’s our desire here at POCARI SWEAT.
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Since ancient times, it has been said that the moon has a significant impact on human biorhythms. The quest for space makes us reflect on the origins of human life. When we look back at Earth from the moon, what will we see? As researchers of the human body, we here at POCARI SWEAT are excited at the prospect of the view from the lunar surface.
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Recently, a great discovery was made about the moon. It was found that water exists on the lunar surface and that it has the same composition as water on Earth. Fueled by the dream of a future where people can mix and drink POCARI SWEAT with water from the moon, we are taking off for the lunar surface with POCARI SWEAT in powder form. We will wait expectantly—from over 380,000 kilometers away—for the day when people touch down on the lunar surface and drink POCARI SWEAT made with the moon's own water.
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Astronauts, researchers, nations… Until now, access to space has been limited to the select few. But history is about to be rewritten. The era of private-sector space travel to the lunar surface will finally become a reality. A new age is at hand when anyone can travel to space. As a drink familiar to many, POCARI SWEAT aims to proclaim the dawning of this new space age to the world by marking the first step.
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POCARI SWEAT will continue to support the age of space exploration through various initiatives. We want to encourage children’s dreams, not only in Japan, but also across Asia where space exploration is on the rise. The goal of this project doesn’t end when the DREAM CAPSULE lands on the moon. Rather, it will signal the beginning of a new space age and inspire children to dream of space.
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POCARI SWEAT is looking for others to join their mission into space. Your dreams can also be on the space shuttle. Put words to your dreams, so they can travel over 380,000 kilometers to the lunar surface as engraved messages. From then on, you can look up to the moon whenever you feel down. The words you entrusted to the moon are sure to give you the energy to chase your dreams again. Live. Facing your dreams.
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We created the DREAM RING as a key to open the capsule that will fly to the moon with your dreams. When you touch down on the moon someday, use your DREAM RING to open the capsule to reencounter your dreams from today. We will be overjoyed if you celebrated this by drinking the included POCARI SWEAT powder by mixing it with the moon’s own water.
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